FOUNDATION

Alma e Coração was created by Vera Costa Leite with a degree in business management and has several years of experience in brand marketing for multinational companies. She started as a businesswoman in 2003, managing her own chain of Tutti Sensi jewelry stores in an innovative concept of semi-fine jewelry.

After several years working in jewelry, the founder decided to create her own brand in a challenging project where she put to the test her creative vein and your passion has always been for fashion and design.

Its motherly roots from the north of Portugal, revive the memories of traditional Portuguese jewelry and become its inspiration. Today VCL besides being the company manager, is the Creative Director of the brand Alma e Coração and who draws your collections.

With its personal touch the founder intends to recreate iconic pieces of Portuguese jewelry, remaining faithful to the original design while transporting them to the present time.