The Brand


Alma e Coração is a brand of Portuguese jewelry, specialized in the creation of pieces inspired by the filigree and the various styles of traditional jewelry.

Today, Alma e Coração has its own store and a loyal customer base, being seen as a reference mark, specialist in traditional Portuguese jewelry.

In addition to collections designed to enhance traditional styles and techniques, the brand invests in the creation of own and exclusive design collections, developed and designed by the founder herself, Vera Costa Leite.

The production is 100% Portuguese and has a range of masters in traditional jewelry to ensure the quality and accuracy of finishing, no missing with your total delivery of Soul and Heart that makes each piece be an art full of emotion.



Alma e Coração was created by Vera Costa Leite with a degree in business management and has several years of experience in brand marketing for multinational companies. She started as a businesswoman in 2003, managing her own chain of Tutti Sensi jewelry stores in an innovative concept of semi-fine jewelry.

After several years working in jewelry, the founder decided to create her own brand in a challenging project where she put to the test her creative vein and your passion has always been for fashion and design.

Its motherly roots from the north of Portugal, revive the memories of traditional Portuguese jewelry and become its inspiration. Today VCL besides being the company manager, is the Creative Director of the brand Alma e Coração and who draws your collections.

With its personal touch the founder intends to recreate iconic pieces of Portuguese jewelry, remaining faithful to the original design while transporting them to the present time.


Be recognized as the reference and expert in traditional Portuguese jewellery.


Represent and develop the Portuguese jewellery innovating in the design of jewels inspiered in the centenary Art of filigree and in the various and timeless of the traditional jewellery, offering to the cosmopolitan consumer, who appreciates the use of accessories and jewelry, the possibility to use a piece with art, history and feeling.